Is a Virtual Tour worth the money?

Is a virtual tour worth the money? That has to be the number one question in every real estate agent’s mind when deciding whether or not to invest in a virtual tour for a listing. The answer depends on a number of factors.

  • Is the listing priced right? If the seller insists on listing for a price that is well over where you think the listing will sell, it may not make sense to spend the money on a tour right now. Maybe one the seller realizes his folly and lowers the price you can invest in a virtual tour.
  • Does the home show well? If the home is cluttered and doesn’t show well in person, then a virtual tour won’t be a magic bullet to a sale. Virtual tours are like a stroll through the home. They provide a much better prospective than still photos. Use a virtual tour to save time and money on showings to give prospective buyers a real life walk-through of a home.

Those are just two factors to consider. Some offices add a virtual tour to virtually all listings. Others use virtual tours only for high end homes. Every real estate agent needs to decide what works best for them.

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